www.TheWriteWall.com
PRICING GUIDELINES
From illustratorsonline.com
Clients will sometimes try to simplify pricing by using hourly rates or getting the lowest bid.
However, prices are subject to the laws of economics;
the more experienced or skilled talent can generally demand a better price.
| Experience and style level of freelancer Amount of ideas presented Reworking and variations Usage rights Development time allotted Urgency Labor time involved |
Volume prices Technical expertise required Elements and size Overhead involved Local, national or international client Trade or consumer market |
|
· The printing and final production costs are not included in prices below, unless noted. · Author's alterations, not consistent with original instructions, are additional. · We welcome e-mailed price suggestions or additions that would make this guide more useful. · For details on illustration pricing, we refer you to the Graphic Artists Guild Handbook. 1) Logos and communications 2) Promotional brochures & collateral 3) Annual Reports 4) Web Development 5) Advertising 6) Magazines 7) Books 8) Illustration 9) Hourly Rates |
| 1. Logos and communications |
|
| Logo or company symbol: | $ 500 to $ 5000 |
| Corporate identity applications: Business cards, stationery, etc. |
$ 125 to $ 5000 |
| Newsletters & internal
communications: --Writing: |
$ .30 to $ 3 per word, $ $150 to $500 per page $ 500 and up per article |
| --Layout and production: First issue including masthead & template Mastehead design alone |
$ 1500 to $ 10,000| $ 400 to $1000 |
| Subsequent issues from template 2/3
original price or production costs Plus photography & illustration costs |
| 2) Promotional brochures & collateral |
|
| Design: 4-6 page brochure | $ 2000 to $ 15,000 |
| Stage One - Concept of cover and inside spread: | $ 1500 to $ 5000 |
| Follow through of page layouts & digital production: Per page or flat rate | |
| Copy: Headline Concept: |
$ 700 to $ 2000 |
| Body copy: (depends on amount of pages, materials and research supplied and technical knowledge needed) |
$ 1000 to $ 5000 |
| 3) Annual Reports: |
|
| Writing: | $ 8000 to $ 25,000 |
| Design. | $ 275 / page to $ 50,000 |
| Production: | $ 75 / page to part of total price. |
| Charts & Maps for brochures or annual reports: | $ 75 to $ 3000 |
| 4) Web Development Design costs include working html pages but not programming. Sites requiring databases, special interactions, and e-commerce will need specialized programming and these features are not included in the design prices. |
|
| Home page design plus and second page adaptation: | $ 500 to $ 4000 |
| Additional linking pages following the home page theme: | $ 300 to $ 3000 per page |
| Assumes that copy and photos supplied by client. Pages from existing templates may cost less. |
|
| Form page that links to database | $ 200 to $ 3000 |
| Database programming additional Programming rates |
$ 60 to $ 300 / hour |
| Basic shopping cart or e-commerce page: | $ 2500 - $ 5000 |
| We suggest Quick Commerce. Their banner link is
found on our Home Page. It is a simple monthly charge for an existing reliable service on a secure server. Customized programming for e-commerce packages can range higher. |
|
| Web animations & moving illustrations: | $ 1000 to $ 3000 |
| Banner Design (copy concept supplied): | $ 250 to $1500 |
| Static icons for site: | $ 200 to $ 10000 each |
| 5) Advertising |
|
| 3 Concepts developed for an advertising campaign with presentation: | $ 3,000 to $ 20,000 |
| 6) Magazines |
|
| Complete magazine redesign or design | $ 10,000 to $ 20,000 |
| Interior spread | $ 500 to $ 1,500 |
| Cover design Article writing Well known writers can be higher and/or flat priced. |
$ 1,500 to $ 2,000 50 cents to $2 per word |
| 7) Books |
|
| a) Hi-end book designers known for their
successful work with other publishers ask a flat price for total book projects. These projects may take multiple months to determine the direction, work with editors, establish grid systems, select type faces, and come up with award winning look for books or series of books |
Textbooks - $ 30,000 - $ 70,000 |
| Trade books that have complex visuals may be higher. | |
| b) Standard Textbooks | $ 90 - $ 150 page for design |
| plus $ 60 to $ 110 for production | |
| Design direction will often come from client but
the production part will have to make serious corrections to designs for it work. Trade books are first presented to publisher as a "treatment", generally consisting of around 100 pages. If sold, the publisher will provide an advance fee for the full document writing. The complete book must be throughly thought out during this stage and provide enough "sell" to make it viable for a publisher. Ghostewriters that have strong credentials will not take the treatment stage on without at least $10,000. |
| 8) Illustration This is a complex area so we refer you the Graphic Artists Guild Handbook. It can be purchased at http://www.gag.org |
|
| We will address a couple of areas in very general
terms here as they are frequent requests. |
|
| Book illustrations: Size on page, style and quantity of illustrations will affect the price. |
$ 250 to $ 1500 per |
| Small illustrations, 1/2 page and less | $ 50 to $ 500 |
| Advertising | $ 500 to $ 10,000 |
| 9) Hourly Rates |
|
| Proofreaders | $ 14 to $ 25 / hour |
| Editors | $ 25 to $ 80 / hour |
| Computer Production Artists | $ 18 to $ 35 / hour |
| Designers | $ 25 to $ 60 / hour |
| Senior Designer/AD/Principal | $ 50 to $ 200 / hour |
| Programmers | $ 50 to $ 200 / hour |
