PRICING GUIDELINES
From illustratorsonline.com

Clients will sometimes try to simplify pricing by using hourly rates or getting the lowest bid.
However, prices are subject to the laws of economics;
the more experienced or skilled talent can generally demand a better price.

VARIABLES
Experience and style level of freelancer
Amount of ideas presented
Reworking and variations
Usage rights
Development time allotted
Urgency
Labor time involved
Volume prices
Technical expertise required
Elements and size
Overhead involved
Local, national or international client
Trade or consumer market


· The printing and final production costs are not included in prices below, unless noted.
· Author's alterations, not consistent with original instructions, are additional.
· We welcome e-mailed price suggestions or additions that would make this guide more useful.
· For details on illustration pricing, we refer you to the Graphic Artists Guild Handbook.

INDEX
1) Logos and communications
2) Promotional brochures & collateral
3) Annual Reports
4) Web Development
5) Advertising
6) Magazines
7) Books
8) Illustration
9) Hourly Rates



1.
Logos and communications
Logo or company symbol: $ 500 to $ 5000
Corporate identity applications:
Business cards, stationery, etc.
$ 125 to $ 5000
Newsletters & internal communications:
--Writing:
$ .30 to $ 3 per word,
$ $150 to $500 per page
$ 500 and up per article
--Layout and production:
First issue including masthead & template
Mastehead design alone

$ 1500 to $ 10,000|
$ 400 to $1000
Subsequent issues from template 2/3 original price or production costs
Plus photography & illustration costs
 

2)
Promotional brochures & collateral
 
Design: 4-6 page brochure $ 2000 to $ 15,000
Stage One - Concept of cover and inside spread: $ 1500 to $ 5000
Follow through of page layouts & digital production: Per page or flat rate  
Copy:
Headline Concept:
$ 700 to $ 2000
Body copy: (depends on amount of pages, materials
and research supplied and technical knowledge needed)
$ 1000 to $ 5000

3)
Annual Reports:
 
Writing: $ 8000 to $ 25,000
Design. $ 275 / page to $ 50,000
Production: $ 75 / page to part of total price.
Charts & Maps for brochures or annual reports: $ 75 to $ 3000

  4)
Web Development

Design costs include working html pages but not programming.
Sites requiring databases, special interactions, and e-commerce
will need specialized programming and these features are not included
in the design prices.
 
Home page design plus and second page adaptation: $ 500 to $ 4000
Additional linking pages following the home page theme: $ 300 to $ 3000 per page
Assumes that copy and photos supplied by client.
Pages from existing templates may cost less.
 
Form page that links to database $ 200 to $ 3000
Database programming additional
Programming rates
$ 60 to $ 300 / hour
Basic shopping cart or e-commerce page: $ 2500 - $ 5000
We suggest Quick Commerce. Their banner link is found on our Home Page.
It is a simple monthly charge for an existing reliable service on a secure server.
Customized programming for e-commerce packages can range higher.
 
Web animations & moving illustrations: $ 1000 to $ 3000
Banner Design (copy concept supplied): $ 250 to $1500
Static icons for site: $ 200 to $ 10000 each

  5)
Advertising
 
3 Concepts developed for an advertising campaign with presentation: $ 3,000 to $ 20,000

  6)
Magazines
 
Complete magazine redesign or design $ 10,000 to $ 20,000
Interior spread $ 500 to $ 1,500
Cover design
Article writing
Well known writers can be higher and/or flat priced.
$ 1,500 to $ 2,000
50 cents to $2 per word

 7)
Books
 
a) Hi-end book designers known for their successful work with
other publishers ask a flat price for total book projects. These projects
may take multiple months to determine the direction, work with editors,
establish grid systems, select type faces, and come up with award winning
look for books or series of books
Textbooks - $ 30,000 - $ 70,000
Trade books that have complex visuals may be higher.  
  b) Standard Textbooks $ 90 - $ 150 page for design
  plus $ 60 to $ 110 for production
Design direction will often come from client but the production part will
have to make serious corrections to designs for it work.

Trade books are first presented to publisher as a "treatment", generally consisting of
around 100 pages. If sold, the publisher will provide an advance fee for the full
document writing. The complete book must be throughly thought out during this stage
and provide enough "sell" to make it viable for a publisher. Ghostewriters that have
strong credentials will not take the treatment stage on without at least $10,000.
 

 8)
Illustration

This is a complex area so we refer you the Graphic Artists Guild Handbook.
It can be purchased at http://www.gag.org
 
We will address a couple of areas in very general terms here
as they are frequent requests.
 
Book illustrations:
Size on page, style and quantity of illustrations will affect the price.
$ 250 to $ 1500 per
Small illustrations, 1/2 page and less $ 50 to $ 500
Advertising $ 500 to $ 10,000

  9)
Hourly Rates
 
Proofreaders $ 14 to $ 25 / hour
Editors $ 25 to $ 80 / hour
Computer Production Artists $ 18 to $ 35 / hour
Designers $ 25 to $ 60 / hour
Senior Designer/AD/Principal $ 50 to $ 200 / hour
Programmers $ 50 to $ 200 / hour